/* ================================================
   Nava Ads — Custom Styles
   ================================================ */

:root {
    --ads-bg: #FCF6EE;
    --ads-card-bg: #FFFFFF;
    --ads-border: #ECECEC;
    --ads-text: #181818;
    --ads-text-muted: #6B6B6B;
    --ads-text-light: #9A9A9A;
    --ads-chip-bg: #F1F1F2;
    --ads-dark: #181818;
    --ads-accent: #2ECC71;
    --ads-accent-cyan: #BCE9FF;
    --ads-radius-lg: 22px;
    --ads-radius-md: 14px;
    --ads-radius-sm: 10px;
}

* { box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
    font-family: 'Poppins', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif;
    color: var(--ads-text);
    background: var(--ads-bg);
    line-height: 1.5;
    -webkit-font-smoothing: antialiased;
    -moz-osx-font-smoothing: grayscale;
    margin: 0;
    overflow-x: hidden;
}

img { max-width: 100%; height: auto; }

.container-xxl {
    max-width: 1440px;
    width: 100%;
    padding-left: 40px;
    padding-right: 40px;
    margin: 0 auto;
}

/* ================================================
   Page Loader
   ================================================ */
.page-loader {
    position: fixed;
    inset: 0;
    background: #fff;
    z-index: 99999;
    display: flex;
    align-items: center;
    justify-content: center;
    transition: opacity 0.4s ease;
}
.page-loader.hidden {
    opacity: 0;
    visibility: hidden;
    pointer-events: none;
    transition: opacity 0.4s ease, visibility 0s linear 0.4s;
}
.page-loader-logo {
    height: 38px;
    width: auto;
    animation: logo-loader-pulse 1.1s ease-in-out infinite;
}
@keyframes logo-loader-pulse {
    0%, 100% { opacity: 0.35; transform: scale(0.92); }
    50%      { opacity: 1;    transform: scale(1.05); }
}

/* ================================================
   Outcomes
   ================================================ */
.ads-outcomes {
    padding: 0px 0 70px;
}
.outcomes-title {
    text-align: center;
    font-size: clamp(28px, 4vw, 44px);
    font-weight: 600;
    letter-spacing: -0.02em;
    margin: 0 0 45px;
}
.outcomes-slider {
    position: relative;
}
.outcomes-track {
    display: flex;
    overflow-x: auto;
    -ms-overflow-style: none;
    scrollbar-width: none;
    border-radius: var(--ads-radius-lg);
}

/* Apply the same scroll-isolation to every horizontal slider on the page so
   vertical wheel/touch scroll always reaches the page even when the cursor
   is over a slider track. */
.ads-stats-row,
.roi-cards,
.creative-grid,
.rem-flow,
.bid-grid {
    touch-action: pan-x pinch-zoom;
    overscroll-behavior-x: contain;
    overscroll-behavior-y: auto;
}
.outcomes-track::-webkit-scrollbar { display: none; }

.outcome-slide {
    flex: 0 0 100%;
    scroll-snap-align: start;
    display: block;
}
.outcome-slide picture,
.outcome-slide img {
    display: block;
    width: 100%;
    height: auto;
    border-radius: var(--ads-radius-lg);
}

.outcomes-dots {
    display: flex;
    justify-content: center;
    gap: 8px;
    margin-top: 22px;
}
.outcomes-dot {
    width: 8px;
    height: 8px;
    padding: 0;
    border: none;
    border-radius: 50%;
    background: rgba(20, 20, 30, 0.18);
    cursor: pointer;
    transition: width 0.3s ease, background 0.3s ease;
}
.outcomes-dot.active {
    width: 22px;
    border-radius: 100px;
    background: var(--ads-dark);
}

@media (max-width: 767.98px) {
    .ads-outcomes { padding: 0px 0 40px; }
    .outcomes-title { margin-bottom: 24px; }
}

/* ================================================
   Contact page
   ================================================ */
.contact-hero { padding: 120px 0 80px; }
.contact-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 60px;
    align-items: start;
}
.contact-intro { padding-top: 28px; }
.contact-title {
    font-size: clamp(36px, 5vw, 64px);
    font-weight: 500;
    line-height: 1.08;
    letter-spacing: -0.03em;
    color: #181818;
    margin: 0 0 22px;
}
.contact-subtitle {
    font-size: clamp(14px, 1.2vw, 17px);
    line-height: 1.55;
    color: #4d5562;
    max-width: 440px;
    margin: 0;
}

.contact-card {
    background: #fff;
    border-radius: 18px;
    padding: 32px;
    box-shadow: 0 18px 40px -12px rgba(20, 20, 30, 0.10);
    display: flex;
    flex-direction: column;
    gap: 18px;
}
.contact-row {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 16px;
}
.contact-field { display: flex; flex-direction: column; gap: 8px; }
.contact-field label {
    font-size: 13px;
    font-weight: 600;
    color: #181818;
    letter-spacing: -0.01em;
}
.contact-required { color: #181818; }
.contact-field input,
.contact-field textarea {
    width: 100%;
    border: 1px solid #ECECEC;
    border-radius: 10px;
    background: #fff;
    padding: 12px 14px;
    font-family: inherit;
    font-size: 14px;
    color: #181818;
    transition: border-color 0.2s ease, box-shadow 0.2s ease;
}
.contact-field input::placeholder,
.contact-field textarea::placeholder {
    color: #B4B7BD;
    font-weight: 400;
}
.contact-field input:focus,
.contact-field textarea:focus {
    outline: none;
    border-color: #181818;
    box-shadow: 0 0 0 3px rgba(20, 20, 30, 0.06);
}
.contact-field input.invalid,
.contact-field textarea.invalid {
    border-color: #E74C3C;
    box-shadow: 0 0 0 3px rgba(231, 76, 60, 0.08);
}
.contact-field textarea {
    resize: vertical;
    min-height: 120px;
}

.contact-pills {
    display: flex;
    flex-wrap: wrap;
    gap: 10px;
    margin-top: 4px;
}
.contact-pill {
    border: 1px solid #ECECEC;
    background: #fff;
    color: #181818;
    border-radius: 100px;
    padding: 10px 22px;
    font-size: 13px;
    font-weight: 500;
    font-family: inherit;
    cursor: pointer;
    transition: background 0.25s ease, color 0.25s ease, border-color 0.25s ease, transform 0.2s ease;
}
.contact-pill:hover { transform: translateY(-1px); border-color: #d0d0d2; }
.contact-pill.active {
    background: #181818;
    color: #fff;
    border-color: #181818;
}

.contact-submit {
    margin-top: 6px;
    width: 100%;
    padding: 14px 24px;
    border: none;
    border-radius: 100px;
    background: linear-gradient(90deg, #FF8A3D 0%, #F2641F 100%);
    color: #fff;
    font-size: 15px;
    font-weight: 600;
    font-family: inherit;
    cursor: pointer;
    box-shadow: 0 8px 22px rgba(242, 100, 31, 0.30);
    transition: transform 0.2s ease, box-shadow 0.25s ease, background 0.25s ease, opacity 0.2s ease;
}
.contact-submit:hover {
    transform: translateY(-1px) scale(1.01);
    box-shadow: 0 12px 28px rgba(242, 100, 31, 0.42);
    background: linear-gradient(90deg, #F2641F 0%, #D54F0E 100%);
}
.contact-submit:active { transform: translateY(0) scale(0.99); }
.contact-submit:disabled,
.contact-submit.is-loading {
    cursor: not-allowed;
    opacity: 0.75;
    transform: none;
    box-shadow: 0 4px 12px rgba(242, 100, 31, 0.20);
}
.contact-submit.is-loading::after {
    content: '';
    display: inline-block;
    width: 14px;
    height: 14px;
    margin-left: 10px;
    vertical-align: -2px;
    border: 2px solid rgba(255, 255, 255, 0.4);
    border-top-color: #fff;
    border-radius: 50%;
    animation: contact-spin 0.7s linear infinite;
}
@keyframes contact-spin {
    to { transform: rotate(360deg); }
}

/* Per-field inline error */
.contact-error {
    display: block;
    margin-top: 2px;
    font-size: 12.5px;
    font-weight: 500;
    color: #E74C3C;
    line-height: 1.4;
}
.contact-error[hidden] { display: none; }

/* Status banner under the submit button */
.contact-success {
    margin: 10px 0 0;
    padding: 10px 14px;
    border-radius: 10px;
    font-size: 13.5px;
    font-weight: 500;
    text-align: center;
    line-height: 1.4;
}
.contact-success[hidden] { display: none; }
.contact-success.is-success {
    color: #1A6E3E;
    background: rgba(46, 204, 113, 0.12);
    border: 1px solid rgba(46, 204, 113, 0.35);
}
.contact-success.is-error {
    color: #B33223;
    background: rgba(231, 76, 60, 0.10);
    border: 1px solid rgba(231, 76, 60, 0.30);
}

@media (max-width: 991.98px) {
    .contact-grid { grid-template-columns: 1fr; gap: 32px; }
    .contact-intro { padding-top: 0; }
}
@media (max-width: 575.98px) {
    .contact-hero { padding: 96px 0 56px; }
    .contact-card { padding: 24px 18px; }
    .contact-row { grid-template-columns: 1fr; gap: 16px; }
    .contact-pills { gap: 8px; }
    .contact-pill { padding: 9px 16px; font-size: 12.5px; }
}

/* ================================================
   Footer (ported from Footer.tsx)
   ================================================ */
.site-footer {
    position: relative;
    width: 100%;
    overflow: hidden;
    background: #010101;
    color: #fff;
    font-family: 'Poppins', sans-serif;
}

.footer-top {
    position: relative;
    z-index: 10;
    max-width: 1400px;
    margin: 0 auto;
    padding: 56px 24px 40px;
}
@media (min-width: 640px) {
    .footer-top { padding-left: 40px; padding-right: 40px; }
}

.footer-grid {
    display: grid;
    grid-template-columns: 1fr;
    gap: 40px;
}
@media (min-width: 768px) {
    .footer-grid {
        grid-template-columns: 1.6fr 1fr 1fr;
        gap: 24px;
    }
}

.footer-brief {
    display: flex;
    flex-direction: column;
    gap: 24px;
}
.footer-heading {
    font-size: clamp(20px, 2vw, 28px);
    font-weight: 500;
    color: #fff;
    letter-spacing: -0.03em;
    line-height: 1.25;
    margin: 0;
    opacity: 0;
    transform: translateY(20px);
    transition: opacity 0.65s cubic-bezier(0.16, 1, 0.3, 1),
                transform 0.65s cubic-bezier(0.16, 1, 0.3, 1);
}

.footer-cta {
    align-self: flex-start;
    display: inline-flex;
    align-items: center;
    gap: 8px;
    padding: 14px 24px;
    background: #fff;
    border: none;
    border-radius: 9999px;
    color: #000;
    text-decoration: none;
    cursor: pointer;
    transition: background 0.25s ease, transform 0.3s cubic-bezier(0.34, 1.56, 0.64, 1),
                opacity 0.65s cubic-bezier(0.16, 1, 0.3, 1) 0.1s,
                transform 0.65s cubic-bezier(0.16, 1, 0.3, 1) 0.1s;
    opacity: 0;
    transform: translateY(20px);
}
.footer-cta span {
    font-size: 18px;
    color: #000;
    letter-spacing: -0.03em;
    white-space: nowrap;
}
.footer-cta-icon {
    width: 20px;
    height: 20px;
    flex-shrink: 0;
    display: block;
}
.footer-cta:hover {
    background: #f0f0f0;
    transform: translateY(0) scale(1.04);
}
.footer-cta:active {
    transform: translateY(0) scale(0.97);
}

.footer-address {
    font-size: clamp(13px, 1.2vw, 16px);
    color: rgba(255, 255, 255, 0.7);
    letter-spacing: -0.02em;
    line-height: 1.4;
    margin: 0;
    opacity: 0;
    transform: translateY(20px);
    transition: opacity 0.65s cubic-bezier(0.16, 1, 0.3, 1) 0.2s,
                transform 0.65s cubic-bezier(0.16, 1, 0.3, 1) 0.2s;
}

.footer-links {
    display: flex;
    flex-direction: column;
    gap: 20px;
    align-items: flex-start;
}
@media (min-width: 768px) {
    .footer-links { padding-top: 4px; }
}
.footer-links a {
    display: inline-block;
    color: rgba(255, 255, 255, 0.85);
    text-decoration: none;
    font-size: clamp(15px, 1.4vw, 20px);
    letter-spacing: -0.02em;
    line-height: 1.3;
    opacity: 0;
    transform: translateY(20px);
    transition: color 0.2s ease, transform 0.65s cubic-bezier(0.16, 1, 0.3, 1),
                opacity 0.65s cubic-bezier(0.16, 1, 0.3, 1);
}
.footer-links a:hover {
    color: #fff;
    transform: translateY(0) translateX(4px);
}

/* Stagger delays for links — left col then right col */
.footer-grid > .footer-links:nth-of-type(1) a:nth-child(1) { transition-delay: 0s; }
.footer-grid > .footer-links:nth-of-type(1) a:nth-child(2) { transition-delay: 0.05s; }
.footer-grid > .footer-links:nth-of-type(1) a:nth-child(3) { transition-delay: 0.10s; }
.footer-grid > .footer-links:nth-of-type(1) a:nth-child(4) { transition-delay: 0.15s; }
.footer-grid > .footer-links:nth-of-type(2) a:nth-child(1) { transition-delay: 0.10s; }
.footer-grid > .footer-links:nth-of-type(2) a:nth-child(2) { transition-delay: 0.15s; }
.footer-grid > .footer-links:nth-of-type(2) a:nth-child(3) { transition-delay: 0.20s; }
.footer-grid > .footer-links:nth-of-type(2) a:nth-child(4) { transition-delay: 0.25s; }

/* When the footer enters the viewport, fade everything up */
.site-footer.in-view .footer-heading,
.site-footer.in-view .footer-cta,
.site-footer.in-view .footer-address,
.site-footer.in-view .footer-links a {
    opacity: 1;
    transform: translateY(0);
}

/* Wordmark area with layered purple glow */
.footer-wordmark {
    position: relative;
    width: 100%;
    padding-top: 4%;
    background: transparent;
    overflow: hidden;
}
.footer-wordmark-glow {
    position: absolute;
    inset: 0;
    pointer-events: none;
    background:
        radial-gradient(ellipse 55% 60% at 62% 100%, rgba(120, 30, 130, 0.95) 0%, transparent 100%),
        radial-gradient(ellipse 90% 80% at 58% 110%, rgba(80, 10, 90, 0.7) 0%, transparent 70%),
        radial-gradient(ellipse 120% 90% at 50% 120%, rgba(50, 5, 60, 0.45) 0%, transparent 65%);
}
.footer-wordmark-svg {
    position: relative;
    display: block;
    width: 100%;
    opacity: 0;
    transform: translateY(40px) scale(1.06, 1.15);
    transform-origin: center top;
    transition: opacity 1s cubic-bezier(0.16, 1, 0.3, 1) 0.1s,
                transform 1s cubic-bezier(0.16, 1, 0.3, 1) 0.1s;
}
.site-footer.in-view .footer-wordmark-svg {
    opacity: 1;
    transform: translateY(0) scale(1.06, 1.15);
}

/* ================================================
   Header
   ================================================ */
.ads-header {
    position: absolute;
    top: 0;
    left: 0;
    right: 0;
    padding: 14px 0 0;
    z-index: 10;
    background: transparent;
}

.ads-navbar { padding: 0; }
.ads-navbar > .container-xxl {
    max-width: 100%;
    padding-left: 40px;
    padding-right: 40px;
    display: flex;
    flex-wrap: wrap;
    align-items: center;
    justify-content: space-between;
    position: relative;
}

.ads-logo-link { display: inline-block; }
.ads-logo-img { height: 24px; width: auto; display: block; }

/* Centered menu */
.ads-navbar .nav-center-menu {
    gap: 4px;
    flex-direction: row;
}
.ads-navbar .nav-link {
    color: var(--ads-text-muted);
    font-size: 14px;
    font-weight: 500;
    padding: 8px 14px;
    border-radius: 100px;
    transition: color 0.2s ease;
    background: transparent;
}
.ads-navbar .nav-link:hover { color: var(--ads-text); }
.ads-navbar .nav-link.active {
    color: var(--ads-dark);
    font-weight: 600;
}

/* Right-side action pills */
.nav-actions {
    display: inline-flex;
    align-items: center;
    gap: 10px;
}
.nav-pill {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    gap: 8px;
    padding: 10px 22px;
    border-radius: 100px;
    font-size: 14px;
    font-weight: 600;
    text-decoration: none;
    line-height: 1;
    white-space: nowrap;
    flex-shrink: 0;
    border: 1px solid transparent;
    transition: transform 0.2s ease, background 0.25s ease, color 0.2s ease, border-color 0.2s ease, box-shadow 0.25s ease;
    cursor: pointer;
}
.nav-pill:hover { transform: scale(1.04); }
.nav-pill-icon {
    width: 16px;
    height: 16px;
    flex-shrink: 0;
    display: block;
}
.nav-pill-dark .nav-pill-icon {
    filter: drop-shadow(0 0 6px rgba(255, 255, 255, 0.35));
}

.nav-pill-dark {
    color: #fff;
    background: linear-gradient(90deg, #1f2937 0%, #000000 100%);
    border-color: #4b5563;
}
.nav-pill-dark:hover {
    color: #d1d5db;
    background: linear-gradient(90deg, #000000 0%, #111827 100%);
    border-color: #1f2937;
}
.nav-pill-dark.active {
    box-shadow: 0 0 0 2px rgba(255, 255, 255, 0.35);
}

.nav-pill-cta {
    color: #fff;
    background: linear-gradient(90deg, #FF8A3D 0%, #F2641F 100%);
    border-color: rgba(0, 0, 0, 0.08);
    box-shadow: 0 4px 14px rgba(242, 100, 31, 0.28);
}
.nav-pill-cta:hover {
    color: #fff;
    background: linear-gradient(90deg, #F2641F 0%, #D54F0E 100%);
    box-shadow: 0 8px 22px rgba(242, 100, 31, 0.38);
}

/* Toggler — only visible below the lg breakpoint */
.ads-navbar .navbar-toggler {
    border: none;
    padding: 4px 8px;
    box-shadow: none;
    line-height: 1;
}
.ads-navbar .navbar-toggler:focus { box-shadow: none; }
.ads-navbar .navbar-toggler-icon {
    width: 28px;
    height: 28px;
    background-size: 28px 28px;
    background-image: url("data:image/svg+xml;charset=utf8,%3csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 30 30'%3e%3cpath stroke='rgba(0,0,0,0.95)' stroke-linecap='round' stroke-miterlimit='10' stroke-width='2.4' d='M4 7h22M4 15h22M4 23h22'/%3e%3c/svg%3e");
}

/* Desktop collapse — inline, centered menu + actions on right */
@media (min-width: 992px) {
    .ads-navbar .navbar-collapse {
        display: flex !important;
        align-items: center;
        flex-basis: auto;
    }
    .ads-navbar .nav-center-menu {
        position: absolute;
        left: 50%;
        transform: translateX(-50%);
    }
    .ads-navbar .nav-actions { margin-left: auto; }
}

/* Mobile collapse — dropdown panel */
@media (max-width: 991.98px) {
    .ads-navbar .navbar-collapse {
        position: absolute;
        top: calc(100% + 8px);
        right: 40px;
        min-width: 220px;
        background: #fff;
        border: 1px solid var(--ads-border);
        border-radius: 14px;
        padding: 14px;
        box-shadow: 0 8px 24px rgba(20, 20, 30, 0.08);
        z-index: 5;
    }
    .ads-navbar .nav-center-menu {
        flex-direction: column;
        align-items: stretch;
        margin: 0 0 10px;
    }
    .ads-navbar .nav-actions {
        flex-direction: column;
        align-items: stretch;
        gap: 8px;
    }
    .nav-pill { justify-content: center; }
}
.ads-navbar .navbar-nav { gap: 4px; }

/* ================================================
   Hero
   ================================================ */
.ads-hero {
    position: relative;
    padding: 100px 0 75px;
    overflow: hidden;
}

.ads-hero-bg {
    position: absolute;
    inset: 0;
    z-index: 0;
    background:
        linear-gradient(115deg, #ffffff 0%, #ffffff 32%, rgba(255,255,255,0.85) 45%, rgba(255,255,255,0.35) 60%, transparent 78%),
        radial-gradient(ellipse 50% 60% at 18% 25%, rgba(255, 226, 192, 0.7) 0%, transparent 70%),
        radial-gradient(ellipse 35% 45% at 88% 18%, rgba(255, 208, 221, 0.35) 0%, transparent 75%),
        radial-gradient(ellipse 50% 50% at 92% 88%, rgba(201, 214, 242, 0.4) 0%, transparent 75%),
        radial-gradient(ellipse 45% 50% at 50% 95%, rgba(233, 213, 239, 0.45) 0%, transparent 75%),
        linear-gradient(135deg, #FFFFFF 0%, #FFF9EF 30%, #FDEEF1 60%, #F3EBF5 85%, #E8EEF7 100%);
}

.hero-grid {
    position: absolute;
    inset: 0;
    width: 100%;
    height: 100%;
    opacity: 0.055;
    pointer-events: none;
}
.hero-grid line { stroke: #888; stroke-width: 1; }

/* Drifting hero blobs (replicates the Figma Make Background component) */
.hero-blob {
    position: absolute;
    border-radius: 50%;
    pointer-events: none;
    filter: blur(60px);
    opacity: 0;
    will-change: transform, opacity;
    animation-fill-mode: forwards;
}
.hero-blob-1 {
    width: 70%;
    height: 80%;
    top: -20%;
    left: -15%;
    background: radial-gradient(ellipse, rgba(255, 200, 150, 0.45) 0%, transparent 70%);
    animation:
        blob-fade-in 1.2s cubic-bezier(0.16, 1, 0.3, 1) forwards,
        blob-drift-1 10s ease-in-out infinite 1.2s;
}
.hero-blob-2 {
    width: 80%;
    height: 60%;
    bottom: -5%;
    left: 10%;
    background: radial-gradient(ellipse, rgba(230, 180, 255, 0.4) 0%, transparent 70%);
    filter: blur(80px);
    animation:
        blob-fade-in 1.4s cubic-bezier(0.16, 1, 0.3, 1) 0.2s forwards,
        blob-drift-2 12s ease-in-out infinite 1.6s;
}
.hero-blob-3 {
    width: 40%;
    height: 50%;
    bottom: -5%;
    right: -5%;
    background: radial-gradient(ellipse, rgba(160, 200, 255, 0.5) 0%, transparent 70%);
    filter: blur(70px);
    animation:
        blob-fade-in 1.6s cubic-bezier(0.16, 1, 0.3, 1) 0.4s forwards,
        blob-drift-3 14s ease-in-out infinite 2s;
}
@keyframes blob-fade-in {
    to { opacity: 1; }
}
@keyframes blob-drift-1 {
    0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
    50%      { transform: translate3d(8px, -6px, 0) scale(1.05); }
}
@keyframes blob-drift-2 {
    0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
    50%      { transform: translate3d(-10px, 8px, 0) scale(1.04); }
}
@keyframes blob-drift-3 {
    0%, 100% { transform: translate3d(0, 0, 0) scale(1); }
    50%      { transform: translate3d(6px, -8px, 0) scale(1.06); }
}

/* Hero stagger entrance */
.hero-stagger {
    opacity: 0;
    transform: translateY(-32px) scale(0.98);
    filter: blur(6px);
    animation: hero-stagger-in 1.6s cubic-bezier(0.16, 1, 0.3, 1) forwards;
}
.ads-hero-content > .hero-stagger:nth-child(1) { animation-delay: 0.25s; }
.ads-hero-content > .hero-stagger:nth-child(2) { animation-delay: 0.75s; }
.ads-hero-content > .hero-stagger:nth-child(3) { animation-delay: 1.30s; }
.ads-hero-content > .hero-stagger:nth-child(4) { animation-delay: 1.80s; }

@keyframes hero-stagger-in {
    to {
        opacity: 1;
        transform: translateY(0) scale(1);
        filter: blur(0);
    }
}

/* Cycling word (Targeting → Returns → Partners → Results) */
.cycling-word {
    height: 1.2em;
    overflow: hidden;
    position: relative;
    display: inline-block;
    vertical-align: top;
    line-height: 1.06;
    padding: 0;
    min-width: 5ch;
}
.cycling-word-inner {
    display: inline-block;
    line-height: 1.1;
    will-change: transform, opacity, filter;
}
.cycling-word-inner.exit {
    animation: cycling-out 0.55s cubic-bezier(0.16, 1, 0.3, 1) forwards;
}   
.cycling-word-inner.enter {
    animation: cycling-in 0.55s cubic-bezier(0.16, 1, 0.3, 1) forwards;
}
@keyframes cycling-out {
    from { transform: translateY(0);    opacity: 1; filter: blur(0); }
    to   { transform: translateY(-80%); opacity: 0; filter: blur(8px); }
}
@keyframes cycling-in {
    from { transform: translateY(80%);  opacity: 0; filter: blur(8px); }
    to   { transform: translateY(0);    opacity: 1; filter: blur(0); }
}

.ads-hero .container-xxl {
    position: relative;
    z-index: 1;
}

.ads-hero-content {
    display: flex;
    flex-direction: column;
    align-items: center;
    gap: 6px;
    text-align: center;
    padding: 0px 0 0px;
}
.ads-hero-content > .ads-hero-subtitle { margin-top: 4px; }
.ads-hero-content > .hero-stagger:last-child { margin-top: 14px; }

.ads-hero-title {
    font-size: clamp(32px, 5.5vw, 68px);
    font-weight: 400;
    line-height: 1.06;
    letter-spacing: -0.05em;
    margin: 0;
    color: #181818;
}

.ads-hero-cycle {
    font-size: clamp(32px, 5.5vw, 68px);
    font-weight: 400;
    line-height: 1.06;
    letter-spacing: -0.05em;
    color: #181818;
}

.ads-hero-subtitle {
    font-size: clamp(13px, 1.4vw, 17px);
    color: #4d5562;
    margin: 0px 0 0;
    text-align: center;
}

.ads-cta-btn {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    padding: 14px 40px;
    border-radius: 100px;
    background: #121826;
    color: #fff;
    text-decoration: none;
    font-weight: 500;
    font-size: clamp(13px, 1.1vw, 17px);
    letter-spacing: 0.01em;
    border: none;
    overflow: hidden;
    position: relative;
    transition: transform 0.25s cubic-bezier(0.16, 1, 0.3, 1), box-shadow 0.25s ease;
}
.ads-cta-btn .ads-cta-label {
    position: relative;
    z-index: 1;
}
.ads-cta-btn::before {
    content: '';
    position: absolute;
    inset: 0;
    border-radius: inherit;
    background: linear-gradient(105deg, transparent 40%, rgba(255, 255, 255, 0.12) 50%, transparent 60%);
    transform: translateX(-100%);
    transition: transform 0.5s cubic-bezier(0.4, 0, 0.2, 1);
}
.ads-cta-btn:hover {
    transform: scale(1.06);
    box-shadow: 0 12px 30px rgba(18, 24, 38, 0.25);
}
.ads-cta-btn:hover::before {
    transform: translateX(100%);
}
.ads-cta-btn:active {
    transform: scale(0.96);
}

.ads-cta-btn:hover {
    background: #000;
    color: #fff;
    transform: translateY(-1px);
}

/* Stat cards row */
.ads-stats-row {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 18px;
    margin-top: 36px;
}

.ads-stat-card {
    background: var(--ads-card-bg);
    border: none;
    border-radius: 32px;
    padding: 26px 24px;
    min-height: 220px;
    position: relative;
    overflow: hidden;
    display: flex;
    flex-direction: column;
    box-shadow: 0 6px 20px -2px rgba(16, 24, 40, 0.10);
    opacity: 0;
    transform: translateY(20px);
    animation: card-fade-in 0.7s cubic-bezier(0.22, 1, 0.36, 1) forwards;
    transition: transform 0.35s cubic-bezier(0.16, 1, 0.3, 1), box-shadow 0.35s cubic-bezier(0.16, 1, 0.3, 1);
}
.ads-stat-card:hover {
    transform: translateY(-6px);
    box-shadow: 0 20px 48px -6px rgba(16, 24, 40, 0.18);
}

.ads-stats-row .ads-stat-card:nth-child(1) { animation-delay: 0.15s; }
.ads-stats-row .ads-stat-card:nth-child(2) { animation-delay: 0.45s; }
.ads-stats-row .ads-stat-card:nth-child(3) { animation-delay: 0.75s; }
.ads-stats-row .ads-stat-card:nth-child(4) { animation-delay: 1.05s; }

/* Stats carousel dot indicators (mobile only) */
.stats-dots {
    display: none;
    justify-content: center;
    gap: 8px;
    margin-top: 14px;
}
.stats-dot {
    width: 8px;
    height: 8px;
    padding: 0;
    border: none;
    border-radius: 50%;
    background: rgba(20, 20, 30, 0.22);
    cursor: pointer;
    transition: width 0.3s var(--ease-out-expo, cubic-bezier(0.16, 1, 0.3, 1)),
                background 0.3s ease;
}
.stats-dot.active {
    width: 22px;
    border-radius: 100px;
    background: var(--ads-dark);
}

@keyframes card-fade-in {
    to {
        opacity: 1;
        transform: translateY(0);
    }
}

.ads-stat-title,
.ads-stat-head {
    font-size: 15px;
    font-weight: 500;
    color: var(--ads-text);
    margin-bottom: 0px;
}

.ads-stat-head { display: flex; align-items: center; gap: 7px; font-size: 13px; color: var(--ads-text-muted); }

.live-dot {
    display: inline-block;
    width: 9px;
    height: 9px;
    border-radius: 50%;
    background: #2ECC71;
}

.ads-stat-number {
    font-size: 40px;
    font-weight: 600;
    letter-spacing: -0.02em;
    line-height: 1;
    margin-top: 10px;
}

.ads-stat-sub {
    font-size: 13px;
    color: var(--ads-text-muted);
    margin-top: 6px;
}

.ads-stat-chart {
    position: absolute;
    left: 0;
    right: 0;
    bottom: 0;
    width: 100%;
    height: 90px;
    display: block;
}

.ads-stat-chart .reveal-rect {
    animation: chart-reveal 2.2s ease-out 0.6s forwards;
}

.ads-stat-chart .chart-stroke {
    stroke-dasharray: 480;
    stroke-dashoffset: 480;
    animation: chart-draw 2.2s ease-out 0.6s forwards;
}

@keyframes chart-reveal {
    from { width: 0; }
    to { width: 240px; }
}

@keyframes chart-draw {
    to { stroke-dashoffset: 0; }
}

/* Gauge card */
.ads-stat-gauge { text-align: center; }
.ads-stat-gauge .ads-stat-title { text-align: center; }
.gauge-svg {
    width: 100%;
    max-width: none;
    height: 150px;
    display: block;
    margin: 0px auto -46px;
    position: relative;
    z-index: 1;
}
.gauge-percent {
    font-size: 44px;
    font-weight: 500;
    color: var(--ads-accent);
    margin-top: 0;
    line-height: 1;
    position: relative;
    z-index: 2;
}
.gauge-caption {
    font-size: 13px;
    color: #2d2d2d;
    margin-top: 8px;
}
.gauge-foot {
    font-size: 11px;
    color: var(--ads-text-light);
    margin-top: 6px;
}

.gauge-progress {
    stroke-dasharray: 100;
    stroke-dashoffset: 100;
    animation: gauge-fill 1.8s cubic-bezier(0.4, 0, 0.2, 1) 0.9s forwards;
}

@keyframes gauge-fill {
    to { stroke-dashoffset: 13; }
}

@keyframes spark-draw {
    to { stroke-dashoffset: 0; }
}

.seg-bubble {
    opacity: 0;
    transform: translateY(8px);
    animation: bubble-in 0.5s ease-out forwards;
}
.seg-bubble:nth-child(1) { animation-delay: 1.00s; }
.seg-bubble:nth-child(2) { animation-delay: 1.10s; }
.seg-bubble:nth-child(3) { animation-delay: 1.20s; }
.seg-bubble:nth-child(4) { animation-delay: 1.30s; }
.seg-bubble:nth-child(5) { animation-delay: 1.40s; }
.seg-bubble:nth-child(6) { animation-delay: 1.50s; }

@keyframes bubble-in {
    to { opacity: 1; transform: translateY(0); }
}

/* Segments card */
.ads-stat-segments {
    padding-left: 16px;
    padding-right: 16px;
    align-items: center;
    justify-content: space-between;
}
.ads-stat-segments .ads-stat-title { text-align: center; }
.segments-row {
    display: flex;
    justify-content: center;
    align-items: center;
    gap: 0;
    margin: auto 0;
    padding: 0;
    width: 100%;
}
.seg-bubble {
    position: relative;
    display: flex;
    flex-direction: column;
    align-items: center;
    justify-content: center;
    gap: 8px;
    flex-shrink: 0;
    margin-left: -10px;
}
.seg-bubble:first-child { margin-left: 0; }
.seg-bubble:hover { z-index: 2; }
.seg-bubble img {
    width: 52px;
    height: 52px;
    border-radius: 50%;
    object-fit: cover;
    display: block;
    background: #EEF0F4;
    flex-shrink: 0;
    aspect-ratio: 1 / 1;
    border: 1px solid rgba(20, 20, 30, 0.06);
    box-shadow: 0 2px 5px rgba(20, 20, 30, 0.08);
}
.seg-label {
    font-size: 11px;
    color: #817f7f;
    line-height: 1;
    font-weight: 400;
    white-space: nowrap;
    text-align: center;
    letter-spacing: -0.02em;
}
/* Reserve label slot in the opposite direction so all bubbles align vertically */
.seg-bubble.seg-above::after,
.seg-bubble:not(.seg-above)::before {
    content: '';
    display: block;
    height: 11px;
}
.segments-foot {
    margin-top: auto;
    padding-top: 0px;
    font-size: 12px;
    color: #2d2d2d;
    text-align: center;
    line-height: 1.45;
    letter-spacing: -0.02em;
}

/* Performance card */
.ads-stat-perf .ads-stat-title { text-align: right; margin-bottom: 14px; }
.perf-list {
    list-style: none;
    padding: 0;
    margin: 8px 0 0;
}
.perf-list li {
    display: grid;
    grid-template-columns: 56px 1fr auto;
    align-items: center;
    gap: 14px;
    padding: 6px 0;
    color: var(--ads-text);
}
.perf-label {
    font-size: 16px;
    font-weight: 500;
    color: var(--ads-text);
}
.perf-chart {
    display: block;
    width: 100%;
}
.perf-list .mini-spark {
    width: 100%;
    height: 26px;
    display: block;
}
.perf-val {
    font-size: 15px;
    font-weight: 500;
    display: inline-flex;
    gap: 5px;
    align-items: center;
    white-space: nowrap;
}
.perf-val .bi-triangle-fill { font-size: 9px; }
.perf-val .bi-triangle-fill.up { color: #2ECC71; }
.perf-val .bi-triangle-fill.down { color: #E74C3C; transform: rotate(180deg); }

.spark-line {
    stroke-dasharray: 140;
    stroke-dashoffset: 140;
    animation: spark-draw 1.6s cubic-bezier(0.4, 0, 0.2, 1) forwards;
}
.spark-fill {
    opacity: 0;
    transform: scaleY(0.4);
    transform-origin: bottom;
    animation: spark-fade 1.2s ease-out forwards;
}
.perf-list li:nth-child(1) .spark-line { animation-delay: 1.30s; }
.perf-list li:nth-child(2) .spark-line { animation-delay: 1.55s; }
.perf-list li:nth-child(3) .spark-line { animation-delay: 1.80s; }
.perf-list li:nth-child(4) .spark-line { animation-delay: 2.05s; }
.perf-list li:nth-child(1) .spark-fill { animation-delay: 1.60s; }
.perf-list li:nth-child(2) .spark-fill { animation-delay: 1.85s; }
.perf-list li:nth-child(3) .spark-fill { animation-delay: 2.10s; }
.perf-list li:nth-child(4) .spark-fill { animation-delay: 2.35s; }

.perf-val {
    opacity: 0;
    animation: perf-val-in 0.5s ease-out forwards;
}
.perf-list li:nth-child(1) .perf-val { animation-delay: 1.95s; }
.perf-list li:nth-child(2) .perf-val { animation-delay: 2.20s; }
.perf-list li:nth-child(3) .perf-val { animation-delay: 2.45s; }
.perf-list li:nth-child(4) .perf-val { animation-delay: 2.70s; }

@keyframes spark-fade {
    to { opacity: 1; transform: scaleY(1); }
}
@keyframes perf-val-in {
    from { opacity: 0; transform: translateX(6px); }
    to { opacity: 1; transform: translateX(0); }
}

/* ================================================
   Performance Driven
   ================================================ */
.ads-discipline {
    padding: 70px 0 80px;
}

/* ================================================
   Hover effects (cards, tiles, slider items, images)
   ================================================ */

:root {
    --ease-out-expo: cubic-bezier(0.16, 1, 0.3, 1);
    --ease-out-back: cubic-bezier(0.34, 1.56, 0.64, 1);
}

/* ---- Performance Driven cards ---- */
.disc-card {
    position: relative;
    transition: transform 0.45s var(--ease-out-expo),
                box-shadow 0.45s var(--ease-out-expo),
                background 0.3s ease,
                border-color 0.3s ease;
    will-change: transform;
    cursor: pointer;
}
.disc-card::after {
    content: '';
    position: absolute;
    inset: 0;
    border-radius: inherit;
    box-shadow: 0 0 0 0 rgba(46, 204, 113, 0);
    pointer-events: none;
    transition: box-shadow 0.45s var(--ease-out-expo);
}
.disc-card:hover {
    transform: translateY(-8px);
    background: #FAFAFB;
    box-shadow: 0 22px 44px -14px rgba(20, 20, 30, 0.18);
}
.disc-card:hover::after {
    box-shadow: 0 0 0 1px rgba(20, 20, 30, 0.08);
}
.disc-card .disc-icon img {
    transition: transform 0.5s var(--ease-out-back), filter 0.4s ease;
}
.disc-card:hover .disc-icon img {
    transform: scale(1.15) rotate(-6deg);
    filter: drop-shadow(0 6px 10px rgba(20, 20, 30, 0.12));
}
.disc-card h3 { transition: color 0.25s ease, transform 0.4s var(--ease-out-expo); }
.disc-card:hover h3 { transform: translateX(3px); }

/* ---- ROI Audience cards ---- */
.roi-card {
    cursor: pointer;
    position: relative;
}
.roi-card::after {
    content: '';
    position: absolute;
    inset: 0;
    border-radius: inherit;
    background: linear-gradient(180deg, transparent 60%, rgba(46, 204, 113, 0.04) 100%);
    opacity: 0;
    pointer-events: none;
    transition: opacity 0.4s ease;
}
.roi-card:hover {
    transform: translateY(-8px);
    box-shadow: 0 26px 52px -14px rgba(20, 20, 30, 0.20);
}
.roi-card:hover::after { opacity: 1; }
.roi-card .roi-card-icon img {
    transition: transform 0.5s var(--ease-out-back);
}
.roi-card:hover .roi-card-icon img { transform: scale(1.15) rotate(-6deg); }
.roi-card h4 { transition: color 0.25s ease, transform 0.4s var(--ease-out-expo); }
.roi-card:hover h4 { transform: translateX(3px); }
.roi-card .roi-chips span {
    transition: background 0.25s ease, color 0.25s ease, transform 0.3s var(--ease-out-back);
    display: inline-block;
}
.roi-card:hover .roi-chips span { background: #E6E6E8; }
.roi-card:hover .roi-chips span:nth-child(1) { transform: translateY(-2px); transition-delay: 0.02s; }
.roi-card:hover .roi-chips span:nth-child(2) { transform: translateY(-2px); transition-delay: 0.06s; }
.roi-card:hover .roi-chips span:nth-child(3) { transform: translateY(-2px); transition-delay: 0.10s; }
.roi-card:hover .roi-chips span:nth-child(4) { transform: translateY(-2px); transition-delay: 0.14s; }

/* ---- Creative Assets tiles ---- */
.creative-tile {
    cursor: grab;
    transition: transform 0.5s var(--ease-out-expo),
                box-shadow 0.5s var(--ease-out-expo);
    will-change: transform;
}
.creative-tile:hover {
    transform: translateY(-6px);
    /* box-shadow: 0 30px 56px -14px rgba(20, 20, 30, 0.26); */
}
.creative-tile .creative-img {
    transition: transform 0.7s var(--ease-out-expo), filter 0.5s ease;
}
.creative-tile:hover .creative-img {
    transform: translateY(-8px) scale(1.04);
    filter: drop-shadow(0 18px 24px rgba(20, 20, 30, 0.18));
}
.creative-tile .creative-label {
    transition: color 0.25s ease, transform 0.4s var(--ease-out-expo), letter-spacing 0.3s ease;
}
.creative-tile:hover .creative-label {
    color: var(--ads-dark);
    transform: translateY(-2px);
    letter-spacing: 0.02em;
}

/* ---- Bid Optimization columns ---- */
.bid-col {
    cursor: pointer;
    transition: transform 0.4s var(--ease-out-expo),
                box-shadow 0.4s var(--ease-out-expo);
    will-change: transform;
}
.bid-col:hover {
    transform: translateY(-7px);
    box-shadow: 0 24px 48px -14px rgba(20, 20, 30, 0.18);
}
.bid-col h4 { transition: color 0.25s ease, transform 0.4s var(--ease-out-expo); }
.bid-col:hover h4 { transform: translateX(3px); }
.bid-col .bid-step {
    transition: background 0.3s ease, transform 0.3s var(--ease-out-back);
}
.bid-col:hover .bid-step { background: #EEF3F8; }
.bid-col:hover .bid-step:nth-of-type(1) { transform: translateX(4px); transition-delay: 0.04s; }
.bid-col:hover .bid-step:nth-of-type(2) { transform: translateX(4px); transition-delay: 0.10s; }
.bid-col:hover .bid-step:nth-of-type(3) { transform: translateX(4px); transition-delay: 0.16s; }
.bid-col .bid-tag {
    transition: transform 0.3s var(--ease-out-back);
}
.bid-col:hover .bid-tag { transform: scale(1.06); }

/* ---- Remarketing steps ---- */
.rem-step {
    cursor: pointer;
    transition: transform 0.4s var(--ease-out-expo),
                box-shadow 0.4s var(--ease-out-expo);
    will-change: transform;
}
.rem-step:hover {
    transform: translateY(-8px);
    box-shadow: 0 26px 52px -14px rgba(20, 20, 30, 0.20);
}
.rem-step .rem-step-icon img {
    transition: transform 0.5s var(--ease-out-back);
}
.rem-step:hover .rem-step-icon img { transform: scale(1.18) rotate(-4deg); }
.rem-step h4 { transition: color 0.25s ease, transform 0.4s var(--ease-out-expo); }
.rem-step:hover h4 { transform: translateX(3px); }
.rem-step .rem-step-num {
    transition: transform 0.4s var(--ease-out-back), color 0.25s ease;
}
.rem-step:hover .rem-step-num { transform: scale(1.2); color: var(--ads-text); }
.rem-step .rem-chip {
    transition: background 0.25s ease, color 0.25s ease, transform 0.3s var(--ease-out-back);
}
.rem-step:hover .rem-chip { transform: translateY(-2px); background: #E6E6E8; color: var(--ads-text); }

/* ---- Audience Segment bubbles (hero stat card) ---- */
.seg-bubble {
    cursor: pointer;
    transition: transform 0.35s var(--ease-out-back);
}
.seg-bubble img {
    transition: transform 0.4s var(--ease-out-back),
                box-shadow 0.4s var(--ease-out-expo),
                border-color 0.3s ease;
}
.seg-bubble:hover img {
    transform: scale(1.25) translateY(-4px);
    box-shadow: 0 10px 22px rgba(20, 20, 30, 0.22);
    border-color: rgba(20, 20, 30, 0.18);
}
.seg-bubble .seg-label {
    transition: color 0.25s ease, transform 0.35s var(--ease-out-expo);
}
.seg-bubble:hover .seg-label {
    color: var(--ads-dark);
    transform: translateY(-1px);
}

/* ---- Hero stat cards (Live, Budget, Segments, Performance) ---- */
.ads-stat-card { cursor: default; }
.ads-stat-card:hover .live-dot {
    transform: scale(1.25);
    transition: transform 0.3s var(--ease-out-back);
    box-shadow: 0 0 0 6px rgba(46, 204, 113, 0.15);
}
.ads-stat-card .ads-stat-number,
.ads-stat-card .gauge-percent {
    transition: transform 0.4s var(--ease-out-back);
}
.ads-stat-card:hover .ads-stat-number,
.ads-stat-card:hover .gauge-percent { transform: scale(1.04); }
.perf-list li {
    transition: transform 0.3s var(--ease-out-expo);
}
.ads-stat-perf:hover .perf-list li:nth-child(1) { transform: translateX(3px); transition-delay: 0.04s; }
.ads-stat-perf:hover .perf-list li:nth-child(2) { transform: translateX(3px); transition-delay: 0.08s; }
.ads-stat-perf:hover .perf-list li:nth-child(3) { transform: translateX(3px); transition-delay: 0.12s; }
.ads-stat-perf:hover .perf-list li:nth-child(4) { transform: translateX(3px); transition-delay: 0.16s; }

/* Outcomes slider — no hover/effect/transition */

/* ---- Active / pressed states (touch feedback) ---- */
.disc-card:active,
.roi-card:active,
.creative-tile:active,
.bid-col:active,
.rem-step:active {
    transition-duration: 0.15s;
    transform: translateY(-3px) scale(0.99);
}

/* ---- Reduced motion accessibility ---- */
@media (prefers-reduced-motion: reduce) {
    .disc-card, .roi-card, .creative-tile, .bid-col, .rem-step,
    .seg-bubble img, .seg-bubble,
    .disc-card .disc-icon img, .roi-card .roi-card-icon img,
    .creative-tile .creative-img, .rem-step .rem-step-icon img,
    .ads-stat-card .live-dot,
    .ads-stat-card .ads-stat-number, .ads-stat-card .gauge-percent,
    .perf-list li, .roi-card h4, .disc-card h3, .bid-col h4,
    .rem-step h4, .bid-col .bid-step, .roi-card .roi-chips span,
    .bid-col .bid-tag, .rem-step .rem-chip, .rem-step .rem-step-num,
    .creative-tile .creative-label, .seg-bubble .seg-label {
        transition: none !important;
        animation: none !important;
        transform: none !important;
    }
}

/* ================================================
   Scroll-reveal animations (Discipline + ROI sections)
   ================================================ */
.ads-discipline .disc-title,
.ads-discipline .disc-desc,
.ads-discipline .disc-card,
.ads-roi .roi-title,
.ads-roi .roi-tabs-wrap,
.ads-roi .roi-panel {
    opacity: 0;
    transform: translateY(28px) scale(0.985);
    filter: blur(4px);
    transition:
        opacity 0.95s cubic-bezier(0.16, 1, 0.3, 1),
        transform 0.95s cubic-bezier(0.16, 1, 0.3, 1),
        filter 0.95s cubic-bezier(0.16, 1, 0.3, 1);
    will-change: opacity, transform, filter;
}

.ads-discipline.in-view .disc-title,
.ads-discipline.in-view .disc-desc,
.ads-discipline.in-view .disc-card,
.ads-roi.in-view .roi-title,
.ads-roi.in-view .roi-tabs-wrap,
.ads-roi.in-view .roi-panel {
    opacity: 1;
    transform: translateY(0) scale(1);
    filter: blur(0);
}

/* Stagger — Performance Driven */
.ads-discipline.in-view .disc-title { transition-delay: 0.05s; }
.ads-discipline.in-view .disc-desc  { transition-delay: 0.20s; }
.ads-discipline.in-view .disc-card:nth-child(1) { transition-delay: 0.35s; }
.ads-discipline.in-view .disc-card:nth-child(2) { transition-delay: 0.45s; }
.ads-discipline.in-view .disc-card:nth-child(3) { transition-delay: 0.55s; }
.ads-discipline.in-view .disc-card:nth-child(4) { transition-delay: 0.65s; }
.ads-discipline.in-view .disc-card:nth-child(5) { transition-delay: 0.75s; }
.ads-discipline.in-view .disc-card:nth-child(6) { transition-delay: 0.85s; }

/* Stagger — ROI section */
.ads-roi.in-view .roi-title     { transition-delay: 0.05s; }
.ads-roi.in-view .roi-tabs-wrap { transition-delay: 0.25s; }
.ads-roi.in-view .roi-panel     { transition-delay: 0.45s; }

.ads-discipline .container-xxl,
.ads-roi .container-xxl {
    max-width: 1368px;
}

.disc-title {
    font-size: clamp(28px, 4vw, 48px);
    font-weight: 600;
    line-height: 1.1;
    letter-spacing: -0.02em;
    margin: 0 0 16px;
}

.disc-desc {
    font-size: 14px;
    color: var(--ads-text-muted);
    max-width: 720px;
    margin: 0 0 36px;
    line-height: 1.6;
}

.disc-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 0;
    border: 1px solid var(--ads-border);
    border-radius: var(--ads-radius-lg);
    background: #fff;
    overflow: hidden;
}

.disc-card {
    padding: 36px 32px;
    min-height: 240px;
    border-right: 1px solid var(--ads-border);
    border-bottom: 1px solid var(--ads-border);
    transition: background 0.25s ease;
}

.disc-card:nth-child(3n) { border-right: none; }
.disc-card:nth-last-child(-n+3) { border-bottom: none; }

.disc-card:hover { background: #FAFAFB; }

.disc-icon {
    width: 44px;
    height: 44px;
    color: var(--ads-text);
    font-size: 26px;
    margin-bottom: 22px;
    display: inline-flex;
    align-items: center;
}

.disc-icon img {
    width: 38px;
    height: 38px;
    object-fit: contain;
}

.disc-card h3 {
    font-size: 18px;
    font-weight: 600;
    margin: 0 0 12px;
    color: var(--ads-text);
}

.disc-card p {
    font-size: 14px;
    line-height: 1.65;
    color: var(--ads-text-muted);
    margin: 0;
}

/* ================================================
   ROI Tabs
   ================================================ */
.ads-roi {
    padding: 60px 0 80px;
}

.roi-title {
    font-size: clamp(28px, 4vw, 48px);
    font-weight: 600;
    line-height: 1.1;
    letter-spacing: -0.02em;
    margin: 0 0 32px;
    text-align: center;
}

.roi-tabs-wrap {
    display: flex;
    justify-content: center;
    margin-bottom: 24px;
}

.roi-tabs {
    display: flex;
    width: 100%;
    background: #ECECEC;
    border-radius: 100px;
    padding: 6px;
    gap: 6px;
}

.roi-tab {
    flex: 1;
    border: none;
    background: transparent;
    color: var(--ads-text-muted);
    padding: 14px 28px;
    border-radius: 100px;
    font-size: 15px;
    font-weight: 500;
    cursor: pointer;
    transition: all 0.25s ease;
    white-space: nowrap;
    font-family: inherit;
}

.roi-tab.active {
    background: var(--ads-dark);
    color: #fff;
}

.roi-tab:hover:not(.active) {
    color: var(--ads-text);
}

.roi-panel {
    background: #F1F1F2;
    border-radius: var(--ads-radius-lg);
    padding: 32px 28px 28px;
}

.roi-panel-title {
    font-size: clamp(20px, 2.4vw, 28px);
    font-weight: 600;
    margin: 0 0 8px;
    color: var(--ads-text);
}

.roi-panel-desc {
    font-size: 13px;
    color: var(--ads-text-muted);
    margin: 0 0 24px;
}

/* Audience / Creative slider wrapper */
.roi-slider {
    position: relative;
}

.roi-slider-btn { display: none; }

/* Audience Targeting cards */
.roi-cards {
    display: flex;
    gap: 14px;
    overflow-x: auto;
    scroll-snap-type: x mandatory;
    scroll-behavior: smooth;
    padding: 2px 2px 6px;
    -ms-overflow-style: none;
    scrollbar-width: none;
}
.roi-cards::-webkit-scrollbar { display: none; }

.roi-card {
    flex: 0 0 calc((100% - 42px) / 3.05);
    scroll-snap-align: start;
    background: #fff;
    border-radius: var(--ads-radius-md);
    padding: 32px 26px;
    min-height: 370px;
    display: flex;
    flex-direction: column;
    transition: transform 0.3s ease, box-shadow 0.3s ease;
}

.roi-card:hover {
    transform: translateY(-3px);
    box-shadow: 0 14px 32px rgba(20, 20, 30, 0.06);
}

.roi-card-icon {
    width: 40px;
    height: 40px;
    font-size: 24px;
    color: var(--ads-text);
    margin-bottom: 18px;
    display: inline-flex;
    align-items: center;
}

.roi-card-icon img {
    width: 36px;
    height: 36px;
    object-fit: contain;
}

.roi-card h4 {
    font-size: 18px;
    font-weight: 600;
    margin: 0 0 12px;
}

.roi-card > p {
    font-size: 14px;
    line-height: 1.65;
    color: var(--ads-text-muted);
    margin: 0 0 22px;
    flex: 1;
}

.roi-chips {
    display: flex;
    flex-wrap: wrap;
    gap: 8px;
    max-width: 70%;
}

.roi-chips span {
    background: var(--ads-chip-bg);
    color: var(--ads-text);
    font-size: 13px;
    font-weight: 500;
    padding: 7px 16px;
    border-radius: 100px;
}

/* Creative Assets (artwork tiles) */
.creative-grid {
    display: flex;
    gap: 16px;
    overflow-x: auto;
    scroll-snap-type: x mandatory;
    scroll-behavior: smooth;
    padding: 2px 2px 6px;
    -ms-overflow-style: none;
    scrollbar-width: none;
}
.creative-grid::-webkit-scrollbar { display: none; }

.creative-tile {
    flex: 0 0 calc((100% - 48px) / 3.05);
    scroll-snap-align: start;
    background:
        linear-gradient(180deg, #ffffff 0%, #F4F6FA 55%, #A6CDFE 100%);
    border-radius: var(--ads-radius-md);
    padding: 28px 22px 0;
    text-align: center;
    display: flex;
    flex-direction: column;
    align-items: center;
    gap: 14px;
    overflow: hidden;
    min-height: 410px;
}

.creative-label {
    font-size: 15px;
    font-weight: 500;
    color: var(--ads-text);
}

.creative-img {
    display: block;
    width: 100%;
    max-width: 275px;
    height: 375px;
    object-fit: contain;
    object-position: center bottom;
    margin: auto auto 0;
}

/* Bid Optimization */
.bid-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 14px;
}

.bid-col {
    background: #fff;
    border-radius: var(--ads-radius-md);
    padding: 32px 26px;
    min-height: 370px;
    display: flex;
    flex-direction: column;
}

.bid-col h4 {
    font-size: 18px;
    font-weight: 600;
    margin: 0 0 8px;
}

.bid-col-sub {
    font-size: 13px;
    color: var(--ads-text-muted);
    margin: 0 0 20px;
    line-height: 1.5;
}

.bid-step {
    display: flex;
    align-items: center;
    gap: 12px;
    background: #F6F7F9;
    border-radius: 10px;
    padding: 12px 14px;
    font-size: 13px;
    color: var(--ads-text);
}

.bid-arrow {
    text-align: center;
    color: var(--ads-text-light);
    font-size: 16px;
    line-height: 1;
    padding: 6px 0;
}

.bid-row {
    display: grid;
    grid-template-columns: 80px 1fr auto;
    align-items: center;
    gap: 12px;
    padding: 10px 0;
    border-bottom: 1px solid #F0F0F1;
    font-size: 13px;
}
.bid-row:last-child { border-bottom: none; }

.bid-end {
    font-weight: 600;
    color: var(--ads-text);
}

.bid-block {
    margin-bottom: 12px;
}

.bid-block p {
    font-size: 13px;
    color: var(--ads-text-muted);
    margin: 6px 0 0;
}

.bid-tag {
    display: inline-flex;
    align-items: center;
    padding: 5px 12px;
    border-radius: 6px;
    background: var(--ads-accent-cyan);
    color: var(--ads-text);
    font-size: 13px;
    font-weight: 500;
    white-space: nowrap;
}

/* Remarketing — horizontal slider (5 cards) */
.rem-flow {
    display: flex;
    align-items: stretch;
    gap: 8px;
    overflow-x: auto;
    scroll-snap-type: x mandatory;
    scroll-behavior: smooth;
    padding: 2px 2px 6px;
    -ms-overflow-style: none;
    scrollbar-width: none;
}
.rem-flow::-webkit-scrollbar { display: none; }

.rem-step {
    flex: 0 0 calc((100% - 16px - 48px) / 3.05);
    scroll-snap-align: start;
    background: #fff;
    border-radius: var(--ads-radius-md);
    padding: 32px 26px;
    min-height: 370px;
    position: relative;
    display: flex;
    flex-direction: column;
}

.rem-step-num {
    position: absolute;
    top: 22px;
    right: 26px;
    font-size: 13px;
    color: var(--ads-text-light);
}

.rem-step-icon {
    width: 44px;
    height: 44px;
    font-size: 26px;
    color: var(--ads-text);
    margin-bottom: 18px;
    display: inline-flex;
    align-items: center;
}

.rem-step-icon img {
    width: 38px;
    height: 38px;
    object-fit: contain;
}

.rem-step-icon-alert { color: #E74C3C; }
.rem-step-icon-alert img { filter: invert(34%) sepia(86%) saturate(2520%) hue-rotate(340deg) brightness(95%) contrast(86%); }
.rem-title-alert { color: #E74C3C !important; }

.rem-step-icon-success { color: var(--ads-accent); }
.rem-step-icon-success img { filter: invert(63%) sepia(56%) saturate(560%) hue-rotate(85%) brightness(95%) contrast(85%); }
.rem-title-success { color: var(--ads-accent) !important; }
.rem-chip-success {
    background: var(--ads-accent) !important;
    color: #fff !important;
}

.rem-step h4 {
    font-size: 18px;
    font-weight: 600;
    margin: 0 0 12px;
}

.rem-step p {
    font-size: 14px;
    line-height: 1.65;
    color: var(--ads-text-muted);
    margin: 0 0 22px;
    flex: 1;
}

.rem-chip {
    align-self: flex-start;
    background: var(--ads-chip-bg);
    color: var(--ads-text-muted);
    font-size: 13px;
    padding: 7px 16px;
    border-radius: 100px;
}

.rem-arrow {
    display: none;
}

/* ================================================
   Responsive
   ================================================ */
@media (max-width: 1199.98px) {
    .ads-stats-row { grid-template-columns: repeat(2, 1fr); }
    .disc-grid { grid-template-columns: repeat(2, 1fr); }
    .disc-card:nth-child(3n) { border-right: 1px solid var(--ads-border); }
    .disc-card:nth-child(2n) { border-right: none; }
    .disc-card:nth-last-child(-n+3) { border-bottom: 1px solid var(--ads-border); }
    .disc-card:nth-last-child(-n+2) { border-bottom: none; }
    .roi-card { flex: 0 0 calc((100% - 14px) / 2); }
    .creative-tile { flex: 0 0 calc((100% - 16px) / 2); }
    .bid-grid { grid-template-columns: repeat(2, 1fr); }
    .rem-step { flex: 0 0 calc((100% - 8px) / 2.05); }
}

@media (max-width: 767.98px) {
    .container-xxl { padding-left: 12px; padding-right: 12px; }
    .ads-header { padding: 10px 0 0; }
    .ads-navbar > .container-xxl { padding-left: 14px; padding-right: 14px; }
    .ads-logo-img { height: 20px; }
    .ads-navbar .navbar-toggler-icon { width: 26px; height: 26px; background-size: 26px 26px; }
    .ads-navbar .navbar-collapse { right: 14px; }
    .creative-img {
        max-width: 275px;
        height: 350px;
    }
    .ads-hero { padding: 75px 0 35px; }
    .ads-hero-content { padding: 0px 0 0px; }
    .ads-stats-row {
        display: flex;
        grid-template-columns: none;
        overflow-x: auto;
        scroll-snap-type: x mandatory;
        scroll-behavior: smooth;
        gap: 0;
        margin-top: 20px;
        padding-bottom: 4px;
        -ms-overflow-style: none;
        scrollbar-width: none;
    }
    .ads-stats-row::-webkit-scrollbar { display: none; }
    .ads-stats-row .ads-stat-card {
        flex: 0 0 100%;
        scroll-snap-align: start;
        scroll-snap-stop: always;
        min-height: 220px;
        box-shadow: none;
        border: 1px solid var(--ads-border);
    }
    .ads-stats-row .ads-stat-card:hover {
        transform: none;
        box-shadow: none;
    }
    .stats-dots { display: flex; }
    .ads-discipline { padding: 36px 0 36px; }
    .disc-title { margin-bottom: 10px; }
    .disc-desc { margin-bottom: 20px; }
    .ads-roi { padding: 28px 0 40px; }
    .roi-title { margin-bottom: 20px; }
    .roi-panel { padding: 22px 16px 20px; }

    /* Tab grid — separated pills with borders */
    .roi-tabs-wrap { margin-bottom: 16px; }
    .roi-tabs {
        display: grid;
        grid-template-columns: 1fr 1fr;
        gap: 5px;
        background: transparent;
        padding: 0;
        border-radius: 0;
    }
    .roi-tab {
        flex: none;
        padding: 12px 10px;
        font-size: 13px;
        background: #fff;
        border: 1px solid var(--ads-border);
        border-radius: 100px;
    }
    .roi-tab.active { border-color: var(--ads-dark); }

    /* Performance Driven — horizontal scroll on mobile */
    .disc-grid {
        display: flex;
        grid-template-columns: none;
        overflow-x: auto;
        scroll-snap-type: x mandatory;
        scroll-behavior: smooth;
        border: none;
        background: transparent;
        border-radius: 0;
        gap: 12px;
        padding-bottom: 4px;
        -ms-overflow-style: none;
        scrollbar-width: none;
    }
    .disc-grid::-webkit-scrollbar { display: none; }
    .disc-card {
        flex: 0 0 82%;
        scroll-snap-align: start;
        background: #fff;
        border: 1px solid var(--ads-border) !important;
        border-radius: var(--ads-radius-md);
    }

    .roi-card { flex: 0 0 88%; }
    .creative-tile { flex: 0 0 88%; }

    /* Bid Optimization — horizontal scroll on mobile */
    .bid-grid {
        display: flex;
        grid-template-columns: none;
        overflow-x: auto;
        scroll-snap-type: x mandatory;
        scroll-behavior: smooth;
        gap: 12px;
        padding-bottom: 4px;
        -ms-overflow-style: none;
        scrollbar-width: none;
    }
    .bid-grid::-webkit-scrollbar { display: none; }
    .bid-col { flex: 0 0 88%; scroll-snap-align: start; }

    /* Remarketing — horizontal scroll on mobile */
    .rem-flow {
        display: flex;
        grid-template-columns: none;
        overflow-x: auto;
        scroll-snap-type: x mandatory;
        scroll-behavior: smooth;
        gap: 12px;
        padding-bottom: 4px;
        -ms-overflow-style: none;
        scrollbar-width: none;
    }
    .rem-flow::-webkit-scrollbar { display: none; }
    .rem-step { flex: 0 0 88%; scroll-snap-align: start; }
    .rem-arrow { display: none; }

    .roi-slider-prev { left: 4px; }
    .roi-slider-next { right: 4px; }
    .phone-mock { width: 200px; }
}